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Free door to door courier within SA for all orders over R1000. Free door to door courier within SA for all orders over R1000.

About Us

Hello Friends & Family of Purr!

The Purr Team and I are incredibly excited about the upcoming 2024 year and all the beautifully curated pieces we are bringing to you, fashionistas, and shopaholics alike.

For those who haven’t heard through the grapevine, my name is Erin, and I have taken over the ownership of Purr Clothing. I have had the beautiful opportunity to learn and grow from the foundation that Francisca laid, and I am eternally grateful for the chance to fill the stylish shoes of this living legend.

I come from a business background, with a family filled with avid entrepreneurs. I've grown up at the foothills of Table Mountain and have been fortunate enough to travel to many parts of this beautiful earth, although my heart still remains in Cape Town.

My late mother and I shared an incredibly strong bond built on SHOPPING! We could shop for hours, exploring styles and materials that best accentuated our bodies, as well as the beautiful bodies of friends and family. We were honestly the worst to shop with because we’d find everything that would truly bring your wardrobe together.

I have an eye for style, knowing what styles will work and what won’t. I find it better to be brutally honest and curate the perfect wardrobe, rather than having a wardrobe filled with random items. This is my plan for Purr: Bringing the perfect wardrobe together that transcends a woman's age, complexion, size, etc.

Purr is more than just clothes; it's a fashion lifestyle journey that will forever change and adapt. So, I invite you to join along in this journey and find the perfect pieces that bring your wardrobe together, bringing out the style that is uniquely your own.

I am looking forward to getting to know each and every one of you!

Lots of love,

Erin x

Purr's Vision:

Purr envisions becoming a reputable fashion lifestyle retailer specialising in women's clothing, drawing inspiration from the diverse and creative talents of designers throughout the African continent. Our aim is to establish trust by offering a curated collection that reflects both style and cultural richness, creating an unparalleled shopping experience for our customers.

Purr's Mission:

Purr is dedicated to realising its vision by prioritising our customers, suppliers, and employees as the focal point of our operations. Our premium products and exceptional customer service are anchored in a framework that places a high value on our employees. They are appreciated, acknowledged, and rewarded for their indispensable contributions in shaping, constructing, and upholding a brand that stands as a dependable fashion lifestyle retailer. As a business proudly owned and operated by women, we aspire to curate distinctive styles tailored to the individuality of each person associated with Purr.