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YAYA is a lifestyle brand.

YAYA creates comfortable and feminine collections, which are easy to style and to love across multiple seasons. They’re known for designs in soft fabrics and toned down colours. 

Travelling around the globe, experiencing and collecting little treasures is what inspires the designers at YAYA to create their collections. Love, laughter and lots of strong coffee are what the company runs on. YAYA offers a mix of authentic items. Both feminine & edgy or nonchalant & casual with a feminine twist. 

Expect free-spirited fun & charming cheerfulness to be introduced into your wardrobe.